Born and raised in Sydney, I attended a private girls’ school before joining the workforce at an early age. My professional journey pivoted when I joined a prestigious Sydney restaurant brand. There, under an inspiring leader, I found my entrepreneurial spirit and quickly climbed the ranks. By 20, I'd bought my first apartment and a new car. My career in hospitality spanned over a decade, participating in the launch of around ten restaurants across multiple brands. This phase was transformative, teaching me the importance of structure and efficiency—skills I didn't realise would serve me later in life. I relocated to Queensland to open a new restaurant however this never eventuated, prompting me to reassess my life's direction. I decided to pursue a business degree at Bond University, and also started training to become a telephone counsellor at Lifeline as I wanted to give back.

Following this traumatic experience, I needed a way to heal and find my voice again. I chose luxurious lingerie as a way to reconnect with my feminine and as a vehicle to tell my story and inspire others. Recognising a gap in the Australian market for consciously-crafted luxury lingerie, I not only set out to create a product that filled this gap, but at the same time create a purpose-led brand that gives back in more ways than one.

In the midst of my own healing, I had to confront my fears head-on. I see Vixen & Fox as a symbol of this for other women, helping them to shed fear and shame, and be authentic and unapologetic in their journey.