Why V&F?

THE V&F EXPERIENCE

Vixen & Fox was created for women who appreciate quality over quantity, intentional fashion over fast fashion and who are looking for a first class experience when buying their lingerie. Women deserve to own lingerie that has been thoughtfully designed and well crafted, with passion and attention to detail.

When you try Vixen & Fox lingerie on, we want you to fall in love with yourself even more. It’s about you, it’s about how it makes you feel - this is at the core of everything we do.

Be Unapologetic. Be Fearless. Be You.

INTENTIONAL FASHION

Did you know there used to be four fashion seasons a year but now there are over 52 micro-seasons in fashion? To not contribute to the growing trend of fast fashion, our capsule collections are produced in limited quantities. Each collection has a 12 month creation period and we only release two collections a year.

Fast fashion brands are constantly pumping out new, thoughtless products all the time - the impact of this on workers and the planet is huge. The art of craftsmanship has been lost along the way but we promise to always keep craftsmanship at the core of everything we create. We will only release new collections when we feel we have something new and fresh to offer you. To honour the time and dedication that goes into each and every collection, our lingerie will rarely go on sale - these sales will only be available to pre-existing customers.

DESIGNED IN AUSTRALIA & UK

In trying to keep up with the demands of the industry, it’s easy for brands to lose sight of the beauty within the design process and forget the importance of brand integrity.

Our head of design and product development, Angela Richmond, has over 15 years experience in the industry and has significantly contributed to the development and growth of lingerie brands across the UK, Dubai and Hong Kong. Herself and her design team spend anywhere from 3-4 months sketching ideas and then bringing them to life through computer aided designs and technical design packs, followed by sourcing of high quality fabrics and componentry.

The result, one-of-a-kind pieces exclusive to Vixen & Fox.

FIRST CLASS FIT

Pattern making is really at the core of the lingerie making process. Without an amazing pattern maker, beautiful lingerie would be useless. Balancing aesthetics with wearability is a challenge we face with every collection however you can be assured that we will always keep creating until we can balance both.

Our head pattern maker, Alex Brown, has over 30 years experience in the lingerie industry. Her knowledge across several technical disciplines is a strength when identifying challenges and finding solutions. She is not only passionate about bringing our beautiful lingerie to life, but more importantly making sure it's some of the best fitting lingerie you've ever worn.

ETHICALLY CRAFTED

Our lingerie is ethically crafted in Europe to the highest standard, using high-quality materials. We are proud to work with a very knowledgeable team with decades of experience in the lingerie industry. It's because of this team we are able to create lingerie that not only looks elegant but also provides a first class fit.

Vixen & Fox opposes slavery in all its forms. We embrace our role and responsibility of safeguarding human rights through ethical business practices. It is therefore a key focus to begin the process of protecting human rights in our business and in our supply chains. To ensure we do this well, we have commenced working with The Freedom Hub to analyse our areas of risk and produce a Modern Slavery Statement in accordance with the Australian Federal Government.

EVERYTIME YOU PURCHASE, WE GIVE BACK.

Our brand is founded out of a commitment to support all women throughout their journey. We are proud to be donating a percentage of sales to The Freedom Hub, supporting women who have experienced domestic violence, human trafficking and modern day slavery in Australia.

The funds will go towards the Freedom Hub’s Survivor School which provides survivors of these crimes with long-term support, assisting with their recovery from trauma. To learn more about founder Sally Irwin and The Freedom Hub, visit www.thefreedomhub.org