UNAPOLOGETICALLY CONFIDENT


Be unapologetically confident in the skin you’re in

We have created this diary as a safe place for women from all walks of life to come back to and feel endlessly good about themselves - to give each of you the boost you need as you move through life. Why? Because let’s face it we all need a little boost from time-to-time, life is tough and we believe in standing together and supporting one another. 

We understand that the lingerie industry can be a difficult place to navigate body confidence. So while making the #BOLDCOLLECTION we spoke to many women about their body image & lingerie (unsurprisingly!) to find out about the relationship between self-confidence and lingerie. Here is what we learnt.  

  1. LINGERIE CAN BE EXTREMELY INTIMIDATING

For some women the thought of trying on scantly-clad, ample skin showing lingerie can be extremely intimidating. After-all there is no hiding all the insecurities one might usually keep covered up. 

The only judgment that matters is: your own judgement of yourself.


In case you find yourself relating to this; here is the message we have for you. In this world there are an innumerable amount of ways a woman can be judged, ignore this, the only judgment that matters is: your own judgement of yourself. 

Work everyday to impress and make yourself proud. If you are feeling self-conscious in lingerie; brave this. It may seem counterintuitive to try on lingerie when you are feeling insecure right? Well not really…. Face your fears head on in order to overcome them. Progress never came from comfort zones! We wouldn’t be human if there weren’t things each of us didn’t like about our bodies but it’s about making peace with our bodies as they are. Allow lingerie to help you explore your body in a new light, in a healthy light. Try slipping into a bra without forcing your breasts to be a certain shape or wearing those cheeky panties without rethinking if they are too small. We see lingerie as a way of encouraging you to appreciate your uniqueness. See your body as a palace that needs to be adorned, dressed up and decorated from time-to-time!


  1. WHERE THERE IS A LACK OF SELF LOVE, THERE IS A LACK OF CONFIDENCE

Next we found that some felt like they didn’t deserve or weren’t willing to treat themselves to such a luxury. In case you are wondering if this is relative to our theme of CONFIDENCE yes, yes it is….science says acts of SELF-LOVE result in elevated levels of confidence. Where there is a lack of self-love there is a lack of confidence. 


Treat yourself!


And we are not just saying this to sell you lingerie, treat yourself to whatever you define therapeutic. Treating yourself in whatever form is a wonderful way to promote self-love which in turn leads to confidence. We see lingerie as a way to lift you, to make you feel sexy, beautiful and happy. If you feel like you are well-dressed underneath you will feel good - the look good feel good mentality. 

  1. IT'S THAT SECRET TO THE THAT LITTLE EXTRA BIT OF CONFIDENCE THEY NEEDED

Finally for others it worked the opposite way to the first set of women, slipping into a beautiful luxurious lingerie set gave them the boost of confidence they needed. It was their secret to extra confidence, for instance they felt like they could walk into a room and own it. 

Celebrate your assets!

We are all about this! In case you are relating to this, here are some hot tips to further elevate that confidence sky-high. Celebrate your assets with particular styles of lingerie, go for a Demi bra to elegantly flaunt a nice rounded bust, if you have beautiful curvy feminine hips, go for High-waisted brief that hug the hips or a Longline bra to bring attention to a small waist and accentuate curves. 


Does this sound like you or someone you know? Spread the love, share the message 


UNAPOLOGETICALLY CONFIDENT
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